The Dallas Cowboys ARE a Winning Franchise.

I want to start my blog with a statement I fill like I will refer too over and over again.

Over the past 15 seasons (2010–2024), the Dallas Cowboys have won 135 regular-season games. That puts them 9th overall in total wins out of 32 NFL teams. Not 19th. Not middle-of-the-pack. Ninth. Top 10. Yet if you read the usual online chatter—or listen to the hot take machines masquerading as analysts—you’d think Dallas has been a bottom-feeding franchise for the past decade and a half.

Enough already.

The narrative that the Cowboys are a “disappointment” or “irrelevant” because of their playoff record completely ignores the bigger picture. Are playoff wins important? Of course. But judging a team's entire identity solely on postseason outcomes—often based on one game, on one day, in one season—is lazy and frankly, illogical.

Football is a team sport and a seasonal grind. It’s 17 weeks of scheming, managing injuries, making adjustments, and executing. The regular season is where a team proves its value, its consistency, its ability to compete. Only a handful of teams ever string together multiple 10+ win seasons. Dallas has done it 7 times in the last 10 years. That doesn’t happen by accident.

Still, critics point to the lack of NFC Championship appearances like it's a mic-drop stat. But do we apply this same logic across the board?

The Chargers? Tons of talent, very little playoff hardware. The Vikings? Similar win totals to Dallas but just as empty-handed in January. Yet somehow, they don’t get dragged like the Cowboys do. Why? Because Dallas has always been a lightning rod. The name. The brand. The star on the helmet. Haters love to hate the Cowboys.

But here’s the truth: You don’t luck into being the 9th-winningest team in the league over 15 years. You don’t stay relevant in primetime year after year without results. You don’t survive the coaching carousel, front-office turnover, injuries, and a constantly evolving NFL unless you’re doing a lot of things right.

So yeah, could we use more playoff wins? Absolutely. Nobody is satisfied with early exits. But let’s not pretend regular-season success means nothing. Let’s not rewrite history to fit lazy narratives. The Dallas Cowboys are one of the most consistently competitive franchises in the modern era. And if you can’t see that, maybe you’re not watching closely enough.